We're now being rewarded for our addictions to Facebook, Twitter and YouTube.
If you haven't yet noticed, companies are becoming more hip to social networking sites, and they're seeking ways to include these tools into their communication strategies. However, at the same time, "Tweeting" might as well be another language. Company heads understand that these sites (and others like them) exist, but they don't understand how to use them, and most importantly ... they don't understand how to effectively incorporate them into a game plan.
That's where you become more marketable. With a change in perspective of your favorite tool for procrastination, you become the new "social media guru" who can lend insight and assistance into what differentiates Facebook from the other sites. Why and how you should upload a video to YouTube. And how to best leverage the "live" capabilities of Twitter.
With the creation of positions such as "social media specialist," you can most certainly brag about your know-how of Facebook -- just remember to remove any suspect tags and postings first!
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